Cutera® Unveils the Reimagined truBody® Brand

The award-winning body sculpting duo introduces a bold new look and feel

Cutera is thrilled to reveal the refreshed truBody brand along with new consumer-focused campaigns and marketing. truBody features the fastest body sculpting treatments in the industry, pairing two clinically proven technologies for a customised, convenient, and complete approach to fat reduction and muscle toning.

The reimagined truBody brand strives to encompass a modern take on aesthetics, helping practices and patients to go beyond their best. This new look helps to elevate both practice marketing and the treatment experience with a recharged website, marketing campaign, social media presence and more. truBody practitioners around the globe are welcoming the new brand names: truSculpt® (formerly truSculpt® iD) for fat reduction and truFlex™ (formerly truSculpt® flex) for muscle toning.

“We are incredibly excited about the brand progression of truBody. Cutera’s body sculpting technologies have always been exceptionally effective, innovative, and modern, so elevating our branding and marketing strategy to better embody this was a natural next step”
Steve Kreider
Senior Vice President of Global Marketing, Cutera, Inc.

Touted as one of the most customisable body sculpting technologies available, truBody allows practitioners to shape, tone, and define with versatile 15-minute treatment options. This innovative approach has made this treatment a favourite amongst celebrities and beauty experts worldwide.

To kick off the new era of truBody, Cutera is hosting a virtual launch event as well as several in-person events for customers and interested physicians. Further information on truBody, truSculpt and truFlex can be found at, and the new Instagram handle, @trubodyeu